The Biggest Fashion Shopping Mistakes
1) Don’t talk yourself into an outfit that isn’t flattering to your frame. There are only two kinds of clothes that flatter you and clothes that don’t and avoid latter regardless of how popular and trendy they are.
2) It is one thing to go shopping with your girlfriends because that can be very social and enjoyable but keep in mind don’t shop with a competitive friend because she will cajole you into buying more and possibly unflattering items weather or not you need it.
3) If you are shopping for a cocktail (event) dresses remember to bring your shoes. That way if you need to have in-store alterations you will be all set.
4) If you need to power shop remember to bring list. This can help focus your attention and keep you on task.
5) Nothing good will come from buying uncomfortable shoes regardless of how fabulous they are.
6) Don’t buy something you don’t need because it is a fantastic sales price. I know we have all done this but it is a waste of money and closet space.
7) Don’t buy on impulse. Ask yourself the following questions when deciding if to buy. Do I need this? Does it fit with my style or wardrobe? Where am I going to wear this? If you are still undecided then put it on hold and if you are still thinking about it at the end of the day –buy it.
Shopping Tips for You
· Spend money on great shoes because they can make or break an outfit. You can wear them with jeans and looks fabulous.
· Buy items that fit your style. If you are going to live in your jeans then it is ok to spend money on a pair of especially if you had to try on dozens to find the right fit. Buy clothes to suit your lifestyle.
· Spend money on staples on shoes, bags, a cashmere sweater, a black pair of pants and skimp belts, socks, trendy tops, scarves, hats and sunglasses.
· Before you shop know what you own. Make a point to go through your closet at the beginning of every season.
· Invest in undergarment because the rights foundation garments can make everything you own look better.
End Note…
Try on all of your favorite clothes. Take notes on how they fit and flatter you. Than stop for similar colors, fabrics, shapes and lengths. A great fit can make an outfit, just as a poor fit can break it!
www.jurgita.com
Thursday, July 29, 2010
Saturday, July 24, 2010
ANKARA AND BEADS
'Ankara and Beads' is a stylish combination of electric,whimsical,quirky yet wearable garments fantastically fused.
This clever collection is brilliant in every detail.the collection is a dramatic explosion if colours,the print recall a familiar place and time,,while the fresh interpretation of design and fabric treatment beckons new era of Ankara design
STYLE
Style is about being comfortable in your own skin,it's ageless,timeless and personal, so whether you are quirky,conservative or vivacious,always remember to express yourself through the clothes you wear.
Tuesday, July 20, 2010
The Challenges Facing Fashion
Fashion trends appear unexpectedly and fade away even quicker than they appeared. Sustaining their slice of the pie and attracting new customers is a key issue facing the retailers? Especially in case of apparel retailing, where garments have a short life cycle, fads move even more rapidly. The retailer would lose his profits if he missed to keep abreast of the springing trends, and simultaneously would lose money if he invests in the wrong trend. This is one big challenging aspect facing the fashion industry.
The major concern for apparel retailers is brand positioning. Luxury apparel stores like Banana Republic target high income customers who do not mind to pay a hefty price for their merchandise. They seek attires with premium quality with a premium price. The second category of retailers are those who deal with near luxury garments; clothes which are little lavish, but within the budget of middle and upper middle class consumers. They target customers who crave for wearing stylish clothes matching the latest trends; those cannot afford to pay premium prices for their outfits, but can settle for these near luxury brands. Brands such as Polo Ralph Lauren, Fitch & Abercrombie fall under this category. Gap captures consumers with apparels at mid-range price. Last are the standard apparel retailers, those who aim at the middle and lower level customers with average incomes, who generally seek to buy apparels during clearance sales. Brands such as Old Navy targets low end price products of the apparel industry.
Brand positioning during tough times:
Brand positioning of apparels is very crucial especially during the times of economic turmoil. During these times, only the creamy people go in for their shopping spree without any restrictions of their budget. Luxury apparel retailers do not face much problem during these times as their wealth-laden customers generally do not have any issues regarding their spending patterns. After being bludgeoned by recession, middle and lower income people curtail their shopping patterns and cut back from spending on non-necessity items. Clothing comes under this kind. Sales in the near luxury and standard apparel stores will have a deep impact during these times.
Profit margins of apparel retailers too have variations due to the discounting strategies and variation in price levels. Profit margins for high end apparel companies range around 67% and 20% for standard apparel companies. Low priced apparel retailers keep low profit margins and still go for a discount when they do their clearance sales. Fashion industry is going through a price overhaul with companies like H&M, and Forever 21 coming up with apparels with fair quality and low price. Today’s consumers are picky and close minded regarding their shopping preferences, especially when it comes to apparels. The market trends keep changing to go with the consumers taste.
Customers will look for value as well as the price tag. From the perspective of attitude, shoppers will have a different thinking. In order to compete in today’s market; the successful strategy for apparel retailers is to offer a wide range of clothing at as many price ranges as possible.
Monday, July 19, 2010
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